If you're reading this, there's a good chance you're already using Sortly, or you've shortlisted it, and you're now checking what else is out there. That's a sensible thing to do before you commit a team's inventory process to any tool. Sortly is genuinely strong at photo-first, visual inventory for small teams. But if you need your organisation's asset tracking to keep working as headcount and asset count grow, Dozz is worth a look.
Below is a plain comparison. Pricing, features, and where each product actually wins.
At a glance
| Dozz | Sortly | |
|---|---|---|
| Starting price | $149/mo (Essentials), $99/mo billed annually | Free (capped), $49/mo for Advanced |
| User model | Up to 50 users included on entry tier | 1 user free, 2 users on Advanced |
| Trial | 30 days, no credit card | 14 days, credit card required |
| Onboarding | 1-hour guided setup with a real person | Self-serve, in-app guides |
| Core strength | QR-first scanning, depreciation, audit trail | Photo-first visual inventory |
| Best for | Growing SMEs needing finance-grade records | Small teams, 1–2 people, visual stock lists |
| Where it struggles | Overkill for a single-person hobbyist inventory | Reporting depth, item caps, sync at scale |
How pricing actually compares
Sortly's Free plan covers 100 unique items and 1 user, with no CSV export, no label printing, and no reports. Advanced is $49/mo for 500 items and 2 users. Ultra is $149/mo for 2,000 items, and Premium runs $299/mo. Sortly's published pricing page is the source for all of this.
A 10-person office tracking 600 assets doesn't fit Sortly's Free tier or Advanced. You're pushed to Ultra at $149/mo to clear the 2,000-item cap, and since Advanced only includes 2 seats, a 10-person team likely needs additional per-user cost on top of that, which Sortly doesn't publish a flat number for. On Dozz, the same office fits the Professional plan: 2,000 asset titles, 8,000 total units, and up to 150 users included, for $299/mo billed monthly or $199/mo if you pay annually. Dozz doesn't charge more as your team grows within the plan's user ceiling. Sortly's seat-based pricing does.
Dozz also applies a regional pricing multiplier in some markets and offers up to 30% off for verified schools and universities. Sortly's pricing is flat globally with no published education rate.
Feature-by-feature breakdown
| Dimension | Dozz | Sortly |
|---|---|---|
| Starting price / model | $149/mo, usage-tiered (assets + users) | Free capped, then per-item tier ladder |
| Free trial | 30 days, no card | 14 days, card required |
| Onboarding | Human-guided, 1 hour | Self-serve |
| User model | Up to 50 users on entry tier | 1–2 users on entry tiers |
| Asset/item limit at entry | 500 asset titles, 2,000 units | 100 items (free), 500 (Advanced) |
| QR / barcode scanning | QR-first, built for mobile scanning | Barcode and QR supported |
| Mobile app | Platform-free. Works in any phone/tablet browser, no install | iOS + Android |
| Depreciation & lifecycle | Built in, all tiers | Not offered |
| Maintenance scheduling | Recurring profiles with PIC, vendor, and full completion history | Date-based reminder alerts only, no scheduling module |
| Reporting depth | Audit-ready, finance-facing reports | Basic reports, flagged as thin by reviewers |
| Customization | Custom fields, workflows, approval chains | Custom fields on paid tiers |
| Integrations | SSO, accounting exports | QuickBooks Online, Slack, Teams, Excel, monday.com, Dropbox |
| Hosting & data residency | UK-registered, Germany-hosted | US-hosted |
Reporting. Capterra reviewers repeatedly flag Sortly's reporting as basic. Fine for a quick stock count, thin if you need to hand a finance team or auditor something they can actually use. Dozz's reports are built for that reader from the start, with depreciation and audit trail data included by default, not as an add-on.
Trial friction. Sortly asks for a credit card before you've touched the product, and the trial is 14 days. Dozz doesn't ask for a card and gives you 30 days, so you can evaluate at your own pace without a cancellation deadline hanging over you.
User model. Sortly's paid tiers cap at 2 users until you reach the higher plans, which is a real constraint for any team past a couple of people. Dozz's entry tier already covers up to 50 users, so adding staff doesn't force an upgrade on its own.
Where Sortly wins
Sortly is genuinely great at photo-first visual inventory. If your team thinks in photos and folders rather than spreadsheets, it's one of the friendliest tools out there for that. It's a strong fit for small teams of one or two people, and it works well for inventory adjacent to personal or household use, not just business. Its offline mobile experience is solid, and onboarding is approachable for people who've never used inventory software before.
Where Dozz wins
Dozz's 30-day trial never asks for a card, so there's nothing to remember to cancel. A real person walks your team through your first QR tags and labels within an hour, rather than leaving you to figure it out from in-app tips. Depreciation is built into every tier, which matters the moment finance or an auditor asks what your equipment is actually worth today, not just what it cost. Tiers scale on asset count and user count together, not a hard seat cap, so a growing team doesn't force a plan jump on its own. And for organisations with data residency requirements, Dozz is UK-registered with servers hosted in Germany.
Who should choose which
Choose Sortly if: your inventory is photo-heavy and visual by nature, your team is one or two people, and you don't need finance-grade reporting or depreciation.
Choose Dozz if: you're a growing SME that needs audit-ready records, you want a human to help with setup rather than figuring it out alone, and you'd rather not hand over a card just to try something out.
FAQ
See how Dozz compares to other tools
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The fastest way to know if Dozz fits your setup is to try it. 30 days free, no card, and a real person walks you through your first tags in an hour. If it's not the right fit, tell us and we'll point you at a better option. Even if that's Sortly.